Enabling Human-Centric Content Experience Capability

Now, more than ever, brands are bringing more empathy to and across their customer engagement marketing with content. The winners aren’t making their brands, products and services the hero of the tale. The customers, employees and prospects are the centers of their stories, and the experiences designed for the hero’s journey exist to make the user win the day.

Clients need less from agencies telling them they need to create more content, more disconnected touchpoints - more complexity in their ecosystems. We’re here to help you build or refine your content capability to create purposeful audience-centric experiences that create customer and business value.

Empathy + Utility = Experience

At Empathy/CX™, we’ve seen the crafted combination of empathy and utility make for great customer experiences that create value.

Our vision is to be a leading creative content experience agency - a strategic partner to national brands, growing regional and local businesses. We aspire to be the destination (or connected gig partner) for the industry's most talented, ambitious, empathetic and enthusiastic strategic and creative professionals. Headquartered in Greensboro, NC, we will always be where our clients need us to be, as they wish.

value for our clients

Our approach is to engage seasoned professionals with informed perspectives to drive efficiency and effectiveness of content capability as a strategic component in a brand’s overall integrated marketing functionality.

We hold to one set of truths for ourselves: Empathy generates the insight to inform ideas that become useful solutions to creating value.


Great Ideas

Develop great ideas and deliver creative content experiences for our clients to help them achieve their audience and business objectives.


GREAT culture

Committed to great work, engendering empathy, inclusiveness and diversity, creativity and innovation, and continuous growth for our team and partners.



Support and nurture one another as a team – to build our skills and careers, achieve our dreams, do great work, enjoy balance and flow in our lives, and provide for our families.


Dana Adams
President & Chief Empathy Officer

M. 336-509-0408 / da@empathycx.com



Provide servant leadership to all partners. Imbue empathy into our culture and all work. Care about the team and our Clients (the people, the businesses, the customers) and make everything better, every day. Design and lead teams in strategic development and program delivery.






Retail – associate and costumer programs for major US retailers

  • World’s Largest: Fortune One – Associate content program strategy and in-store / shopper / retailtainment program development, as well as category-level customer content programs
  • Southeast’s Most Loved – Oversaw content publishing programs across multiple categories, print and digital
  • Women’s Specialty Retail – Content programs serving and celebrating America’s plus-sized women
  • Walmart, Publix, Charming Shoppes
  • CPG: Pepsi, Tropicana, Frito Lay, General Mills, Kellogg's


Financial Services – customer, B-to-E and B-to-B programs

  • Leading American Bank and Financial Services Provider - Millennial, high net worth and affluent brokerage client-focused experiences, enterprise content strategy - content lifecycle, operating model and governance development
  • America’s Military Community Leader – AoR team leader: Installed and oversaw an agency team inside the client operation, delivering internal and external audience programs
  • Leading Auto Club Membership Organization – Transformed a legacy publishing program into a multi-channel, member-centric experience 
  • The Leader in Academia, Medical and Not-for-profit – Lifted off a strategy team to develop Enterprise Content Strategy
  • USAA, Wells Fargo, AAA, TIAA, Principal Financial Group, MetLife Auto & Home, Liberty Insurance, Chubb Insurance, T. Rowe Price, Fidelity Investments, Putnam
  • BtoB – Argo Group, Grant Thornton


Travel & Leisure

  • World’s Largest Cruise Line – Flagship past-guest content program and direct mail
  • Mid-Market Leader – Guest content program focusing on leisure and business travel lifestyle
  • Carnival Cruise Lines, Choice Hotels