We’re a new kind of marketing services partner.

Now, more than ever, brands need more contextual empathy within and across their customer engagement marketing. Clients need less from agencies telling them they need to create more content, more disconnected hubs - more complexity in their ecosystems. We seek to create intentional, purposeful content experiences for audiences through balanced curation, creation, assembly and smart delivery.

Empathy + Utility = Experience

At Empathy/CX™, we believe the crafted combination of empathy and utility make for great customer experiences that create value.

Our vision is to be a leading creative content and CX marketing agency - engaged with national brands, growing regional and local businesses - and to be the destination (or connected gig partner) for the industry's most talented, ambitious, empathetic and enthusiastic strategic and creative professionals. We will always be where our Clients need us to be, as they wish - closest to the customer wins!

value for our clients

Our Clients realize excellent value, efficiency and competitive rates because we deliver superior talents and teams in service to their objectives while sustaining low overheads with "working" management.

We hold to one set of truths for ourselves: Great people create Great ideas that become Great Work for our Clients and their audiences.

 
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Great Ideas

Develop great ideas and deliver exemplary creative content experiences for our Clients to help them achieve their business and audience objectives.

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GREAT culture

Committed to Great Work, engendering empathy, inclusiveness and diversity, creativity and innovation, and continuous growth for our team and partners.

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GREAT TEAM

Support and nurture one another as a team – to build our skills and careers, achieve our dreams, do Great Work, enjoy balance and flow in our lives, and provide for our families.

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Dana Adams
President & Chief Empathy Officer

M. 336-509-0408 / da@empathycx.com

 

WHAT I DO

Provide servant leadership to all partners. Imbue empathy into our culture and all work. Care about the team and our Clients (the people, the businesses, the customers) and make everything better, every day. Design and lead teams in strategic development and program delivery.

 

WHY I WORK

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EXPERIENCE

 

Retail – associate and costumer programs for major US retailers

  • World’s Largest: Fortune One – Associate content program strategy and in-store / shopper / retailtainment program development, as well as category-level customer content programs
  • Southeast’s Most Loved – Oversaw content publishing programs across multiple categories, print and digital
  • Women’s Specialty Retail – Content programs serving and celebrating America’s plus-sized women
  • Walmart, Publix, Charming Shoppes
  • CPG: Pepsi, Tropicana, Frito Lay, General Mills, Kellogg's

 

Financial Services – customer, B-to-E and B-to-B programs

  • Leading American Bank and Financial Services Provider - Millennial, high net worth and affluent brokerage client-focused experiences, enterprise content strategy - content lifecycle, operating model and governance development
  • America’s Military Community Leader – AoR team leader: Installed and oversaw an agency team inside the client operation, delivering internal and external audience programs
  • Leading Auto Club Membership Organization – Transformed a legacy publishing program into a multi-channel, member-centric experience 
  • The Leader in Academia, Medical and Not-for-profit – Lifted off a strategy team to develop Enterprise Content Strategy
  • USAA, Wells Fargo, AAA, TIAA, Principal Financial Group, MetLife Auto & Home, Liberty Insurance, Chubb Insurance, T. Rowe Price, Fidelity Investments, Putnam
  • BtoB – Argo Group, Grant Thornton

 

Travel & Leisure

  • World’s Largest Cruise Line – Flagship past-guest content program and direct mail
  • Mid-Market Leader – Guest content program focusing on leisure and business travel lifestyle
  • Carnival Cruise Lines, Choice Hotels